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SELECTIVE CLIENT LIST
HarperCollins
TimeWarner
CondeNast
Design Within Reach
The New York Times
Ten Speed Press
Cooper Hewitt Museum
The San Francisco Chronicle
Whetstone Media
Wise Sons
Maren Caruso
Design Sponge*
DWR
Trip Advisor
Time Warner
Hearst Publications
Meredith
Mission
George McCalman’s interest in the philosophical identity of the world forms his passion in the field of design. His background in the editorial world has been a foundation of his storytelling perspective. His decision to become a full-time artist alongside his brand work reframed his perspective and synthesized what design meant to him.
After taking a sabbatical in artistic pursuit for a year, he decided to continue designing. It allowed him a fresh and different perspective on graphic design. Rather than racing to the results, he began focusing on the process as the driving force in any initiative. Process of communication, ideation, and production.
McCalman’s focus in the cultural language of his own work ignited an interest in collaborating with clientele and businesses within his own community. His desire to focus on telling stories through a cultural lens as a starting point distinguishes his studio from other brand agencies.
BIOGRAPHY
George McCalman is an artist and creative director based in San Francisco. His design studio McCalman.Co collaborates with a wide range of cultural clients. McCalman’s background in the editorial world has been a foundation of his storytelling, and his decision to cultivate his fine art practice alongside brand work reframed his perspective and synthesized the importance of design. Rather than racing to the results, he began focusing on process as the catalyst for any initiative. McCalman is a columnist for the San Francisco Chronicle. His ‘Observed’ and ‘First Person’ columns document Bay Area culture.
His first book ‘Illustrated Black History: Honoring the Iconic and Unseen’ was published in Sept 2022 to profound accolades by The New Yorker’s Hilton Als, NPR, The New York Times, The San Francisco Chronicle, Fast Company, Juxtapoz, Hyperallergic and many others. In 2023, ‘Illustrated Black History: Honoring the Iconic and Unseen’ was the recipient of the NAACP Award for Outstanding Literary Work.